Consulting

SRA Consulting works with a team of multi-industry experts in helping Startups, MSMEs, SMEs and established businesses achieve their business goals primarily in revenue generation. As business owners ourselves with an understanding of the pressures and challenges of running a business, this guarantees a focus on practical "do-able" solutions relevant to your business. Latest news and trends: we offer white papers on latest trends in sales, relevant white papers and information sharing through partnerships.

OUR METHODOLOGY- S.O.L.D.

Phase I - Study; -Discovery Review

SRA will review the existing sales & business plan and evaluate all functions within the organization including operations, marketing, finance, and customer support. If relevant, SRA will conduct in-depth interviews with existing customers, partners, and employees to better understand the perceived presence of the client’s offering in their market.

SWOT Review

SRA will work closely with the client to review the results of their SWOT analysis and determine if it has, in fact, addressed all the factors critical to the sales success. Special attention will be paid to the key market differentiators if the market space is crowded, and competition for all business segments is increasing and highly volatile. The information gathered at this stage should provide sufficient content for beginning phase II.

Phase I Result:

SRA will have clearly identified and quantified Direct Sales goals and objectives.

Phase II - Organize

Sales Plan

Attention will be paid to critical elements in the sales plan that will include performance metrics to measure success, detailed organizational staffing plan with sales processes and support requirements, market direction, and targeted client profiles.

Decision Processes

One of the most critical functions for an organization such as yours is to set goals and measure the results of activities so swift action can be taken to make course corrections prior to the onset of fiscal challenges. Working with you, SRA will determine key metrics that are used to measure progress and influence the organization in the short-term. This segment includes the creation of criteria used to determine what a valid opportunity is, and how that opportunity will get promoted from Suspect to Prospect to Lead to Customer. Processes for the organization’s Sales Team development and support will be generated and documented.

Channel Entry Points

SRA will develop a set of channel entry points for the product and service that map to the market segment the organization is best fit to serve, based on current experience.

Ideal Client Profile

Understanding the Ideal Client Profile (ICP) is extremely important to the sales process. To manage the Cost Per Opportunity (CPO), or the costs involved in selling the product. Our clients must know if the sales team is targeting the right clients. SRA will develop a profile of the ideal customer, including a landscape of motivators and detractors that may face from the buyers, influencers, and decisionmakers.

Ideal Partner Profile

The Ideal Partner Profile (IPP) is developed to assist you in developing long-term, mutually beneficial business partnerships. The Ideal Partner Profile focuses on developing a picture of what these organizations look like, where to find them, and how to establish relationships with them.

Phase II Result

SRA will provide comprehensive guidelines and metrics designed to drive the client to success by preparing them with the materials, processes, and tools they need to sell on target.

Phase III - Launch Sales Team Training

SRA will teach pipeline management and solution-based selling skills, including the utilization of a sales reporting tool. Additional training may be required in the basics of selling, such as dealing with customer objections and negotiating or closing the sale. The training program will be customized to meet the client's specific requirements and the skill level of sales personnel. (Click here for details)

Phase III Result

Specifically Recruited, Fully Trained Dedicated sales force.

Phase IV (optional) - Direct Outsourced Sales Staff & Management

In addition to the above proposes you can outsource management of your sales team to SRA. SRA shall create a Sales transformation process for existing sales teams or set up a completely new channel. Here your staff or new recruits shall undergo intensive training supervision and management with the aim of improving performance. Under this program SRA shall enter a specific Service and performance level agreements as may be discussed and agreed with the client. Beyond the consultancy; Exemplary performance greater reward and retention Through the above process our clients shall perform better specifically due to better ratios in appointments setting, opening of new accounts, acquisition of profitable liabilities, efficient monitoring of daily, weekly and monthly activities and overall great sales management. Developing loyal employees is essential to the success of businesses in a competitive market. SRA will work closely with client to develop key employee reward and retention programs, including bonus programs, achievers’ clubs and incentives. SRA will continue to work with you to develop a positive team culture within the sales and marketing force that will enable groups of people to work closely together in achieving the desired corporate goals. On completion of the project SRA shall continue in its quest to ensure great performance through periodic reviews within agreed timelines.

Phase IV Result

Fully managed, Dedicated Sales Force focused on generating new business and retaining existing business for you. Managed pipeline of opportunities, aggressive selling programs, and satisfied customers.