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How insurers turned the tables on “The Hospital” — and why the real villain is runaway healthcare costs.
The Hike That Shook the City
The Hospital tried a 61% rate hike overnight. Beds from KSh 11,000 → 16,000. Outpatient visits from KSh 10,000 → 16,000.
Insurers pushed back. Within days, waiting rooms emptied. The dream collapsed.
Why Premiums Still Rise
Even if hikes are blocked, medical inflation keeps pushing costs up. 30% annually. Only 2.5M Kenyans privately insured — just 4.7% of the population.
👉 Premiums always find a way.
Purity, the Underdog
Purity the sales rep called clients personally: “Mama Njeri, consultation ilikuwa ngiri kumi, sasa ni ngiri 16.”
She owned the narrative, built trust, and turned crisis into loyalty.
Sales Playbook: Turning Price Hikes into Plays
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Test before you hike.
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Sell value, not the increase.
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Add micro-wins.
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Own the narrative — never let clients find out via press.
Life & Love Parallels
“We need to talk.”
“Where’s this going?”
Love sneaks in hikes too. Old terms one day, new conditions the next.
Rugby Reminder
Australia stunned South Africa at Ellis Park — their first win there since 1963. Proof curses can be broken.
Final Thought
Hospitals, insurers, lovers, governments — everyone raises costs. The real villain? Inflation.
👉 Want to learn objection handling? Let’s talk it through.
Originally published on Substack. Read, comment, and subscribe here → https://blog.salesresourceafrica.co.ke/p/whos-your-daddy-2ca?r=2ls3xd
